Finn & The Firm · Live today

Behind every fortune is a firm. Behind the firm, a chief of staff.

The ultra-wealthy don't budget. They employ: a banker, an investment chief, a planner, an analyst, and one mind running them all against the family's real numbers. Merger gives that institution to your household. The mind is named Finn, and the firm reports to a board of two: you.

Finn + 4 agentsThe front office, included day one
24 seats to hireEight desks, staffed on evidence
✓✓ on everythingA board of two. Both votes required.
Chat with FinnReasoning over your real accounts
LIVE
We got a $9,000 bonus. Pay down the car loan or invest it?

Live conversations, drawn from an illustrative household.

The secret

The staff a family office pays for. On yours, from day one.

A single-family office keeps a full-time team on payroll to do what Finn does: a private banker watching cash and yield, a chief investment officer holding the strategy, a planner mapping every goal to a date, and an analyst running the projections before every decision. 15 seats in all, and $1,200,000 a year in salaries.

On Merger those seats are agentic: each one an agent that works its own shift, reads the same single ledger, and hands its findings to the next. Not one assistant answering questions — a staff.

That team has always been the real moat of the wealthy. Not the money. The minds watching it. Democratizing the family office starts with democratizing the staff.

The payroll you're not payingTypical single-family office · annual
Chief investment officer$210,000
Private banker · treasury lead$145,000
Tax director, CPA$135,000
Certified financial planner$130,000
Investment analyst$95,000
Estate & trust counsel$90,000
Controller · daily reconciliation$85,000
Eight more seats, listed in full on Membership$310,000

15 staff, $1,200,000 in seats, salaries alone. Before benefits, office space, and the minimums that keep this team behind a $10M door.

Annual payroll, 15 seats$1,200,000
Your line itemIncluded with membership
The mind · Grounded in your records

The internet answers in averages. Finn answers in your life.

The same question, asked anywhere else

“Should we pay down debt or invest?”

“It depends on your situation! Generally, if your debt interest rate is higher than expected market returns, consider paying it down first. Everyone's circumstances are different, so consult a financial advisor…”

A blog post. No numbers. No decision.
Asked at your desk

“Should we pay down debt or invest?”

Your car loan is at 7.4%. Your brokerage has averaged 8.1%. Close call, but clearing the loan frees $410 a month and de-risks the house timeline you two set for 2028. I'd split it: $6,000 to the loan, $3,000 invested. Want both projections?

Your numbers. Your goals. A decision you can make tonight.
How Finn thinks

From your accounts to an answer, in four honest steps.

01Your live picture

Accounts, budget, goals, and history, one household context, always current.

02Anonymized first

Names, institutions, and identifiers stripped before any reasoning happens.

03Reasoned, not retrieved

Finn models your options, runs your projections, and weighs both partners' goals.

04Both of you approve

Suggestions become one-tap moves that execute only when you both say so.

Built for two voices

Finn never takes sides. It takes the household's side.

Money conversations between partners fail for predictable, well-studied reasons. Finn is built on relationship-science frameworks, so its guidance lands as a conversation starter, never a verdict on one of you.

  • No scorekeeping. Finn frames spending as household patterns, never as one partner's fault.
  • Both goals on the table. When your priorities differ, Finn models both paths instead of picking a winner.
  • De-escalation by design. Language tuned to open the Money Date conversation, not end it.
Two goals, one householdWatch a split decision become a shared one
LIVE
Private by architecture

Your money stays yours. Full stop.

Anonymized by default

Identifying details are stripped before anything is processed. Finn reasons over patterns, not your name.

Never used to train models

Not opt-out. Not fine print. Your household's data never teaches anyone's AI, including ours.

You hold the keys

Disconnect any account or wipe your history in one place, instantly. It's your data extended as a courtesy, never surrendered.

One Finn, two depths

Every member gets Finn. The full desk gets Finn's whole mind.

On Merger Reset, Finn handles the everyday: spending questions, quick insights, and the weekly Money Date agenda. On Merger Member and above, Finn opens its full reasoning: portfolio analysis, multi-year projections, pattern forecasts, and plan-level strategy across everything you hold.

Compare the tiers
Everyday · Reset
  • Spending and budget questions
  • Weekly insights and nudges
  • Money Date agendas, prepared
Full reasoning · Member+
  • Everything in Everyday
  • Portfolio analysis on every position
  • Multi-year projections and forecasts
  • Pattern detection across your whole life
  • Plan-level strategy, both partners weighed
Merger Financial · a family office for every household

Your family deserves a family office.

For a century, the wealthiest families have run their money the same quiet way: a staffed office watching everything, a chief of staff who briefs them, and a standing meeting where two people decide together. We believe every household deserves that. So we built yours.

Two households. Same paychecks, same market, same luck. One has a firm.
With the firmWithoutThe difference
One market, identical for both households. Any growth difference is earned only by disciplined dollars. Toggle discipline only to remove every point of market return: the difference still stands.
Year 0 · Week 0
$0total net worth difference*
Saved from disappearing$0transfers the couch never absorbed
Protected$0leaks caught, interest never paid
Generated$0growth those dollars went on to earn
Discipline only$0with every market return removed
Ten years, one minute. Both start with $12,000 cash, $30,000 set aside, $6,000 of card debt.

*Illustrative simulation with synthetic data and adjustable behavioral assumptions, running live in your browser. Both households face one identical market path, so growth differences are earned only by disciplined dollars; the discipline-only view removes market returns entirely. Not a projection of results or a promise of returns. Full assumptions and controls below.

You know this feeling

The transfer you meant to make in March. It's August.

The subscription that raised itself in the spring. You met it at Christmas.

The money conversation that only happens mid-argument, in the kitchen, at 11:40 PM.

And one of you carrying all of it. Quietly. Alone.

Here's what nobody told you: none of that is a discipline problem. It's a staffing problem. Your household has been running a full-time firm with no staff. The wealthiest families solved this a century ago. They hired one. Now you can.

What a family office actually is

It was never about picking stocks

A single-family office is the structure the wealthiest households on earth use to run their money. Strip away the marble and it comes down to three things money can buy and most families never get.

01 · A staff

People whose only job is to watch

A controller who runs the books. A portfolio manager watching drift. An analyst reading every line of activity. Nothing quietly slips for seven months, because someone is paid to notice in a week.

02 · A rhythm

Standing meetings that actually stand

A weekly sit-down. A quarterly review with a real report. Decisions get made together, on the record, instead of in the checkout line or not at all.

03 · A firewall

Advice that can't profit off you

The staff answers to the family and no one else. No commissions, no products pushed, no one getting paid to steer you wrong. That is the entire point of the structure.

The seat at a traditional family office runs over $1 million a year, with minimums around $100 million. Merger is the same shape: a staffed front office, eight specialist desks, and real human professionals, as an annual membership. Both seats included. No minimums. No marble.
Your firm

Your office comes staffed.

Every membership includes a full front office. They run your budget, your portfolio, your activity, and your quarterly reviews from day one. The specialist desks are there when your situation calls for one, and Finn will tell you when it does. Tap anyone to meet them.

Your front office

On payroll from day one

Weekly digests, money date prep, and your quarterly report. Included, always.

Specialist desks

Finn brings a specialist in when your situation calls for one. You approve, they get to work.

1 seatOn retainer
3 seatsOn retainer
3 seatsOn retainer
5 seatsOn retainer
3 seatsOn retainer
4 seatsOn retainer
2 seatsOn retainer
3 seatsOn retainer

Around the firm

The company brain

One day inside your firm

Your family office on a 24-hour dial. You sleep; the office doesn't. Watch one full day: overnight checks, a ranked queue at dawn, your three-minute briefing at 7:30, and a firm already queuing tomorrow by the time you're back on the couch. Your part stays simple on purpose.

12:00 AM · DAY 1Every account refreshes. Read-only, as always.
12:00 AM · Sync

Every account refreshes through the read-only pipe. The day's raw material arrives while you dream.

2:14 AM · The books

The Analyst reconciles every transaction from yesterday, across both partners' accounts.

3:40 AM · Leaks & rates

Recurring charges and card terms scanned against yesterday's. Creep gets caught in hours, never months.

5:15 AM · Holdings

The Portfolio Manager reviews everything you both hold against what you two agreed.

6:45 AM · Ranked

Finn ranks the night's nineteen signals. Three make the cut. The rest wait their turn.

7:30 AM · Your briefing

Three minutes over coffee, two hundred checks behind it. That's your whole job this morning.

Through the day · Pace

The Controller checks the month's pace and recommends the Friday move at your own bank, then watches it land.

9:00 PM · Tomorrow, queued

The watchlist is set before you're done with dinner. The firm never clocks out. Day two starts at midnight.

The category we're building

Relationship wealth health

Money is the fight most couples keep having. And the research that founded Merger says the quiet part out loud:

95% of multigenerational wealth destruction is relational, not financial. Wealth rarely dies in a market. It dies at a kitchen table, in a conversation that never happened.

So Merger watches the money and builds the practices that keep two people on the same team. That's the category: relationship wealth health. The rhythm of a family office, sized for a household of two.

The desk

A morning briefing from Finn. Three minutes over coffee, everything that matters, nothing that doesn't.

The money date

Your standing weekly meeting. Open floor, the review, a resolution you both say yes to, minutes on the record.

Quarterly reviews

A real report on your quarter, like a board gets. You read it together and set the next one.

Budgeting

Pace, in plain sight. The Controller tells you if the month lands ahead or behind while there's still time to steer.

Portfolio

Everything you both hold, in one view, watched for drift by your Portfolio Manager. Recommendations you execute at your own brokerage.

Chat with Finn

Ask anything about your money. Finn answers from your actual records, and cites them, or says it can't.

Every household is a firm

Worth staffing, worth running well, worth taking as seriously as any company on earth. Yours has been running understaffed for years. We fix the staffing.

Financial peace builds stronger families

The point of the money is the life it protects. We build for the two of you first, and the balance sheet follows.

Two yeses beat one guess

Every material decision here is made together, on the record. That isn't a feature. It's the whole philosophy.

Honest limits are a feature

Every agent in your firm states what it cannot see. Trust gets built from receipts, and your health score measures the thing that matters most: whether you two are running this together.

If you've been looking for the version of money that pulls you two closer instead of further apart, you can stop looking. That's the whole company.

The engine · proof, not promises

Throw life at them and watch

The chart at the top is a live simulation running in your browser: two identical households, identical paychecks, identical prices, one identical market, identical luck. Every growth difference is earned by disciplined dollars, and the discipline-only toggle removes returns entirely. Now make their life harder.

Life eventsFast forward

The same two lines, up close

promises kept: 0 vs 0card interest: $0 vs $0health: 50 vs 50

What the firm is writing, right now

Press play up top and the office starts writing. Every insight can show its work.

Don't trust our assumptions? Set your own.

The gap between those lines starts with discipline. These three sliders are the whole behavior model. Move them to whatever you believe about yourselves, and the simulation replays ten years from week zero: same market, same luck, your assumptions.

The savings move you meant to make, with nobody watching for it.
without a firm: 45%
with the firm: 95% · recommended, then watched landing
A subscription quietly goes up. How many statements before someone catches it?
without a firm: 7 months
with the firm: 1 week · The Analyst reads every recurring stream
A transfer gets skipped. The dollars sit in checking. What share gets absorbed into life over the following weeks?
without a firm: 70%
with the firm: moved out of reach the week it's recommended, then watched landing
Paired simulation · common random numbers · one identical market path · discipline-only view included
Membership

Bring the family office home

Merger is an annual membership for your household: both partners, one firm, a staffed front office from day one, and every specialist desk on retainer. Five paths, from Foundation to Legacy, so the firm fits the season you're actually in.

The four money dates guarantee
Have four money dates in your first 30 days. If it hasn't changed how you two talk about money, we refund your membership.

We can make that promise because the practice is the product. The office watches, Finn briefs, but the thing that changes a household is the two of you, at the table, week after week.

Membership paths: Foundation · Momentum · Builder · Accelerator · Legacy. Annual plans, both seats included, the full front office at every level.

Full front officeEight desks on retainerFinn, dailySix practicesBoth seats, always

Frontline households save 30% for life: military, educators, first responders, and healthcare workers.

You've been running this alone long enough. Somewhere between the paycheck and the mortgage, your household became a full-time firm nobody staffed. We staff it.